Lifted Research Group a.k.a. LRG is known for their distinctive streetwear. LRG expanded into opening a fashion side of their business, and they’ve succeeded greatly as others have. Their style is unique; it’s different from many of the big well known clothing brands out. Their clothes are made of 100% cotton, and their style can never be mistaken for something else. They have many endorsement deals with big name celebrities. Such artists who wear it are Lupe Fiasco and Kanye West. It started out being just a urban clothing label, but later started adding skating and women’s clothing into the mix.
